Simple. Those who are making us fat. Obesity has been confirmed to be one of the major causes of health problems, i.e., diabetes, heart disease, hypertension, high cholesterol, etc. So why can't we place the burden of PAYING for the very causes of our health problems to those very companies that are doing all they can to make us fat?
Coca-Cola. McDonalds. Burger King. Procter & Gamble. Kraft Foods. General Mills. Con-Agra. The list goes on & on. Practically every food manufacturer out there is guilty of this. If they would divert even 1% of their advertising budgets to pay for the cost of an all-inclusive health care plan, one that would cover EVERYONE, even the unemployed, even the indigent, there wouldn't be a healthcare reform crisis. Republicans & Democrats would stop fighting about this topic.
This is the kind of legislation that should be considered. Let the responsible pay for their actions, or for their mistakes.